2026-08-20 · 11 min read · Local SEO
Questions worth asking
- How do you decide whether a location page should exist?
- What will you not do — fake locations, review gating, bulk AI posts, link spam?
- Which data sources will the first month actually use?
- Who reviews work before it is published or sent to me?
- How will success be reported if rankings are only directional?
Proposal warning signs
- Guaranteed #1 or guaranteed Map Pack placement
- Hundreds of directory submissions as the core deliverable
- A city page for every nearby suburb with no unique-content plan
- Invented case studies, stock “our team” photos, or awards that cannot be verified
- “Official Google SEO expert” language or implied Google partnership without eligibility
- Fully automated SEO with no human review
How to judge methodology
Ask to see how they connect Google Business Profile, on-page work and measurement. Ask what happens when the website cannot support a tactic. A serious process looks like discovery, baseline, audit, mapping, strategy, implementation, QA, measurement — not a ranking screenshot from an unrelated industry.
If you compare Otepsphere
Otepsphere is a Local SEO consultancy working with businesses in the Philippines, United States, Australia and United Kingdom. The public site does not invent testimonials or prices. Read about Otepsphere and how AI is used before you enquire.
Who writes this
This page is published by Otepsphere, a specialist Local SEO consultancy. A named founder biography, photograph and professional profiles will be added here only when they have been verified. Until then, treat Otepsphere as the responsible organisation rather than a fictional expert.