What does an outdated AI price mean?
It means a generated answer published a fee or promotion the business no longer honours.
Typical pattern: “£49 MOT” still in the sentence after the site moved to a current figure, or a “first visit free” banner that expired last spring.
Is this the Business Profile menu?
Only if Maps is showing a restaurant or similar menu from a selected source.
Diagnose that editor on why the Google Business Profile menu is wrong or outdated. An AI sentence quoting a website PDF is this page even when the Maps menu is fine.
Is this a seasonal service page?
It can be the source if last year’s offer URL was left live.
Keep or update seasonal URLs with whether seasonal service pages should be deleted every year. Do not recreate the page annually just so a model has a fresh URL.
Price
What number or promo did the answer state? Copy the query and the quoted offer. Seasonal pages that should have been updated are a related cleanup.Page
Which URL still publishes that price? Website, PDF, marketplace or directory rows all get retrieved.Update
Correct, expire or clearly date the offer People-first content should not advertise a deal you cannot honour.Yes
A wrong Maps menu is a different editor Use the profile-menu guide when Google is showing a restaurant menu source, not only an AI sentence.Next
Do not invent schema to force a price into Overviews Google says no special markup exists for generative features.
Where do stale offers usually live?
Landing pages, downloadable price lists, marketplace rows and blog posts that never expired the promo.
People-first content should not advertise a deal you cannot honour. Source: Creating helpful, reliable, people-first content. Structured data must match visible text. Source: AI features and your website.
What should you change?
Update the figure, add a clear date, or remove the offer. Do not add unofficial “price schema for AI.”
Google’s generative-feature help is ordinary technical eligibility and useful pages, not special markup. Source: Optimizing for generative AI features.
Pricing decision table
| What you see | What it usually means | Decision | What not to assume |
|---|---|---|---|
| AI quotes a retired promo code | A landing page or PDF is still live | Expire or date-stamp that offer | That AI “needs” the old deal |
| Maps menu shows a different dish price | Profile menu source | Use the menu guide | That this page edits the Maps menu |
| Seasonal offer URL never updated | Last year’s page still retrieved | Use the seasonal-URL guide | That deleting annually helps AI |
| No public price exists; AI invented one | Unsupported generation | Publish honest ranges or remove guesses | That you must list every SKU |
What should I not do?
Action checklist
- Save the prompt and the quoted price or promo.
- Find every live URL that still states that offer.
- Update, date-stamp or remove it.
- If Maps menu is the mismatch, switch guides.
- If the URL is a seasonal leftover, switch guides.
- Do not add unofficial AI markup.
When professional help makes sense
Help is useful when price lists live in a CMS, a PDF and a franchise template at once. It cannot make every chat product drop last year’s figure on a timetable, and it cannot promise an Overview that cites the new price.
Sources and further reading
- Google Search Central: Creating helpful, reliable, people-first content
- Google Search Central: AI features and your website
- Google Search Central: Guidance about using generative AI content
AI still quoting a price you no longer charge?
Otepsphere can find the live offer pages the answers are reading — without treating a quoted price as a ranking lever.
Contact OtepsphereWho writes this
This page is published by Otepsphere, a specialist Local SEO consultancy. A named founder biography, photograph and professional profiles will be added here only when they have been verified. Until then, treat Otepsphere as the responsible organisation rather than a fictional expert.